Posts Tagged ‘Murfreesboro’

“My Designer Wont Give Me My Files!”

Often, in design, there are requests by the client to release the layered, master files. Many clients feel a bit peeved when their designer tries to explain that the master files are not included in the final price and are not considered part of the Final Deliverables. Perhaps they are right to feel this way based on a misunderstanding of the profession and the assumption that the price they pay is for the rights to the master artwork. One of the roles designers play is to educate the client (or public) about many things, one of these things being why Master files are not always part of the deal. In an attempt to to clear up misconceptions, I’ve detailed the main reasons behind why master files are not considered part of the package for many freelancers.

First, we should resolve the difference between work performed by an Independent Contractor versus Work-for-Hire. According to the United States Copyright Act of 1976,  “work made for hire” is— (1) a work prepared by an employee within the scope of his or her employment; or (2) a work specially ordered or commissioned for use as a contribution to a collective work, as a part of a motion picture or other audiovisual work, as a translation, as a supplementary work, as a compilation, as an instructional text, as a test, as answer material for a test, or as an atlas, if the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire. (17 U.S.C. § 101). Work-for-Hire typically implies Read the rest of this entry »

Fa-la-la-la-la

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Merry Christmas, Happy Chanukah, Kwanzaa, Winter Solstice and any other Winter Holiday I may have missed! It’s a wonderful time of year to look back and count all the blessings and trials the past year has brought and count ourselves lucky to have lived through, grown and learned from these gifts. Of course one of the most fun traditions is to create that Gift List (and to purchase or make gifts for your family and loved ones). Here’s Breakaway Graphics’ wishlist:

1. Wacom Inkling (here).

2. Another year’s subscription to Lynda (here)

3. Photoshop Users Magazine and year’s subscription to NAPP (here)

4. An 8-Core Mac Pro (here) with Apple 27″ Thunderbolt Display (here)

5. A Nikon D700 (here) with Nikkor 24-70mm f/2.8G ED (here) and Nikkor 70-200mm f/2.8G ED VR II (here)

Too Much? I hope Santa doesn’t think so….Ho! Ho! Ho!

InDesign Infographic

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Below you’ll find a handy little graphic sent to me by a fellow named Anthony Houser. I found it useful and thought you would too!

Complete List of InDesign Shortcuts

Courtesy of Business Stationery

Frequently Asked Questions

What are your business hours? Regular business hours are Monday through Friday, 9am to 5pm Central Time. Although I am often working much earlier and much later than my posted hours, I ask that you please respect the hours of operation. The time I put in before and after business hours is often when I am most productive and Read the rest of this entry »

Graphic Design File Types

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Below is a list of common file types, extensions and uses for Graphic Design Professionals and their clients.

Raster File Types (definition here)

.jpg (.jpeg): Image File. Commonly used for photos but also acceptable for logo or advertisement files. While a .jpg will exclude some data, it is widely used and easily opened by most anyone with a computer. A jpg can be used for web (RGB, 72dpi) or print (CMYK, 300dpi), however any transparencies will be lost.

.psd: Adobe Photoshop Document. .psd’s are typically layered Read the rest of this entry »

Basic Graphic Design Terms

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There are an innumerable amount of terms involved in the process of getting idea from the abstract to the concrete. Graphic design, printing processes, color spaces, file extensions, typography and production all have a vernacular specific to their role in the process. And although many of the roles are separate, it is important to have a basic understanding of the process that comes before and after your part in the process. I have compiled a short list of (very) basic terms all graphic designers, publishers, printers and advertising agencies should have a preliminary understanding of. Here they are:

Live Area: The live area is the area within an ad space where all important text, pictures and information must be contained.

Trim/Page Size: the trim size is the dimension at which the printer will cut the page. No text should be within 0.375″ of this size.

Margins: Margins are the space from the trim size to the live area. Usually, margins are Read the rest of this entry »