Posts Tagged ‘Graphic’

“My Designer Wont Give Me My Files!”

Often, in design, there are requests by the client to release the layered, master files. Many clients feel a bit peeved when their designer tries to explain that the master files are not included in the final price and are not considered part of the Final Deliverables. Perhaps they are right to feel this way based on a misunderstanding of the profession and the assumption that the price they pay is for the rights to the master artwork. One of the roles designers play is to educate the client (or public) about many things, one of these things being why Master files are not always part of the deal. In an attempt to to clear up misconceptions, I’ve detailed the main reasons behind why master files are not considered part of the package for many freelancers.

First, we should resolve the difference between work performed by an Independent Contractor versus Work-for-Hire. According to the United States Copyright Act of 1976,  “work made for hire” is— (1) a work prepared by an employee within the scope of his or her employment; or (2) a work specially ordered or commissioned for use as a contribution to a collective work, as a part of a motion picture or other audiovisual work, as a translation, as a supplementary work, as a compilation, as an instructional text, as a test, as answer material for a test, or as an atlas, if the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire. (17 U.S.C. § 101). Work-for-Hire typically implies Read the rest of this entry »

Fa-la-la-la-la

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Merry Christmas, Happy Chanukah, Kwanzaa, Winter Solstice and any other Winter Holiday I may have missed! It’s a wonderful time of year to look back and count all the blessings and trials the past year has brought and count ourselves lucky to have lived through, grown and learned from these gifts. Of course one of the most fun traditions is to create that Gift List (and to purchase or make gifts for your family and loved ones). Here’s Breakaway Graphics’ wishlist:

1. Wacom Inkling (here).

2. Another year’s subscription to Lynda (here)

3. Photoshop Users Magazine and year’s subscription to NAPP (here)

4. An 8-Core Mac Pro (here) with Apple 27″ Thunderbolt Display (here)

5. A Nikon D700 (here) with Nikkor 24-70mm f/2.8G ED (here) and Nikkor 70-200mm f/2.8G ED VR II (here)

Too Much? I hope Santa doesn’t think so….Ho! Ho! Ho!

InDesign Infographic

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Below you’ll find a handy little graphic sent to me by a fellow named Anthony Houser. I found it useful and thought you would too!

Complete List of InDesign Shortcuts

Courtesy of Business Stationery

Frequently Asked Questions

What are your business hours? Regular business hours are Monday through Friday, 9am to 5pm Central Time. Although I am often working much earlier and much later than my posted hours, I ask that you please respect the hours of operation. The time I put in before and after business hours is often when I am most productive and Read the rest of this entry »

Most Common Marketing Mistakes

Let’s face it, these days, more and more business owners are shifting from using marketing professionals to promote their businesses and choosing to take a more hands-on role. This is mistake number one, but we’ll get to that a little later. For now, let’s think about how or why you got into the career you’re in. Maybe it’s because you loved it….maybe because you are especially good at it….maybe it’s just a way to make ends meet. Whatever the case, you have the job you have because, at some level, you like it or possess the skills to excel at it. The same is true for marketing personnel; be it graphic designers or advertising executives. We marketing professionals have a specific knowledge about what works in the market place, what designs and words provoke a response from the reader and what outlets are the most effective in seeing a return on your investment: this is why you need us. I have collected five of some of the most common marketing mistakes people make. Read the rest of this entry »

Email & Social Media Etiquette (STOP THE JUNK, ALREADY)

I am sure you’ve noticed, as I have, that every person, business and place has a website, email and Social Media page. While I am by no means discounting the need for such marketing tools as Facebook (Breakaway Graphics has one), I have noticed that many people are committing some very serious social no-no’s in an effort to get their business on the top of everyone’s think-list. Let me start by revealing a very important tip about marketing: Read the rest of this entry »