In logo design and imaging, there is more to the process than simply creating a ‘pretty’ icon for the client. There are many blog posts and books out there that are dedicated to explaining this process and why it is so important in creating an effective and successful iconic logo. I’ve decided to include my own design process on this website as I believe it could be a valuable tool for other designers and an informative article for prospective customers who want to know more about how brandmarks are created and why choosing a experienced designer is a necessity, not an option. As you will read below, a good amount of work is done before the client ever sees a concept. There is also a great deal of research and critical thinking on the part of the designer to gain the information and perspective required to create said identity. So without further ado, here’s my logo design process:

Before I do anything at all, I will send my client a questionnaire with comprehensive and detailed questions aimed at getting all the information required for me to start the process. When possible, I prefer to ask these Read the rest of this entry »