Email & Social Media Etiquette (STOP THE JUNK, ALREADY)

I am sure you’ve noticed, as I have, that every person, business and place has a website, email and Social Media page. While I am by no means discounting the need for such marketing tools as Facebook (Breakaway Graphics has one), I have noticed that many people are committing some very serious social no-no’s in an effort to get their business on the top of everyone’s think-list. Let me start by revealing a very important tip about marketing: Read the rest of this entry »

Graphic Design File Types

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Below is a list of common file types, extensions and uses for Graphic Design Professionals and their clients.

Raster File Types (definition here)

.jpg (.jpeg): Image File. Commonly used for photos but also acceptable for logo or advertisement files. While a .jpg will exclude some data, it is widely used and easily opened by most anyone with a computer. A jpg can be used for web (RGB, 72dpi) or print (CMYK, 300dpi), however any transparencies will be lost.

.psd: Adobe Photoshop Document. .psd’s are typically layered Read the rest of this entry »

Basic Graphic Design Terms

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There are an innumerable amount of terms involved in the process of getting idea from the abstract to the concrete. Graphic design, printing processes, color spaces, file extensions, typography and production all have a vernacular specific to their role in the process. And although many of the roles are separate, it is important to have a basic understanding of the process that comes before and after your part in the process. I have compiled a short list of (very) basic terms all graphic designers, publishers, printers and advertising agencies should have a preliminary understanding of. Here they are:

Live Area: The live area is the area within an ad space where all important text, pictures and information must be contained.

Trim/Page Size: the trim size is the dimension at which the printer will cut the page. No text should be within 0.375″ of this size.

Margins: Margins are the space from the trim size to the live area. Usually, margins are Read the rest of this entry »

The Importance of Color in Design

© iStockPhoto, bykac

© iStockPhoto, bykac

Tip of the Week:

Why is Color important? Well, I could probably write an entire book answering this question…but for now, I’ll try to stick with the basics. Whether working on a logo, an advertisement, a branding campaign or just a simple business card, the colors your choose are equally as important as the information you include. Color evokes emotional, sub-conscious responses; we are conditioned to stop at red lights, we know pink baby clothes are intended for a girl and blue for a boy (personally, I take issue with this ingrained sexism….but that’s a whole other blog), wedding and christening gowns are white because they denote purity. This is all because the human psyche automatically assigns a specific feeling to a specific color without the person even being aware of it. In design, it is crucial to have a firm understanding on how color will effect the average consumer. Read the rest of this entry »

Graphic Design Customer Service

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Tip of the week: I think every business owner and their employees need to get comfortable with saying I’m sorry in order to have a successful, long-lasting business. As a Freelance Designer, most of my business comes from good customer service that results in good word of mouth so I have compiled a list of my most hard-learned, butt-saving phrases.

1. “I’m sorry”. This seems to be very hard for people to say (especially sincerely). Let’s practice….say it with me: I’m sorry. I’m sorry. I’m sorry. There, see, its so so hard. You’ll be surprised how effective these two simple words can be and how easily they can resolve a problem. Admit when you have misunderstood or made a mistake then take the steps necessary to fix it. Read the rest of this entry »

Effective Advertising is Key

I haven’t done a tip of the week in a long time and I am sorry for neglecting you. So without further ado….the Tip of the Week:

KISS-Keep it simple, stupid. I know, I know….you’ve heard it a thousand times but for some reason everywhere I look there’s an advertisement or billboard with way too much stuff in it. Print advertising is meant to capture the readers attention, not to tell them every detail about the product. I think the best way I can illustrate this is with the images below. Which one is more appealing? Which one just feels like too much work to read? Which one do you think is more likely to get you to their website? Enough said.

examples