The Artist
Breakaway Graphics, LLC is an award-winning design firm founded by Sheana Firth who holds a Bachelors Degree in Sociology with a minor in Psychology from Florida State University and has been creating custom business collateral through graphic design for the last eight years. It was during a successful stint as a magazine and freelance photographer in Florida that Sheana found a passion for Design and decided to learn all she could about the software, techniques, and artful arrangement of ideas to create effective solutions in design. Within one year, she had been elevated from staff photographer to Art Director in charge of advertising design, page layout and print production, a position she still holds today. A few years after, with more experience under her belt, she started taking on freelance projects and ultimately founded Breakaway Graphics, LLC which was re-launched in Middle Tennessee when a gut feeling brought the Designer here in June of 2009. Since the move, Breakaway Graphics has become an accredited member of the Better Business Bureau, a member of  AIGA, Freelancers Union, NAPP,  the Association of Marketing & Communication Professionals, the Graphic Artists Guild, and joined the ranks of the few by being awarded the following prestigious awards:
Bronze. 2010 Summit International Awards for Design (InsideTrack Almanac Media Kit)
Silver. 2010 Florida Public Transit Marketing Awards (GoLine Advertisement)
Bronze. 2011 Summit International Awards for Design (Savvy Roads Logo)
Bronze. 2011 Summit International Awards for Design (Caddell’s VMS 6×9 Mailer)
Gold. 2012 Hermes International Creative Awards (Savvy Roads Logo)
Honorable Mention. 2012 Hermes International Creative Awards (Melbourne Airport Advertisement, InsideTrack Almanac)
Silver. 2012 Summit International Awards for Design (Goat Hill Farm Logo)
Gold. 2012 MarCom Award (Come Discover Love Wedding Guide)
What sets Sheana and Breakaway Graphics, LLC apart from other talented designers and design firms is the care and time she takes with each client. She never takes on more than two or three large projects at once, ensuring each client gets the attention and creative aptitude they deserve. It is Sheana herself who each client works with directly, not an intern or employee, guaranteeing that every project receives the detailed, experienced eye of a seasoned design expert. She also takes time to guide and advise each client and explain the details and process of each project so the design process will be as easy as possible for everyone involved. Customer Service is a large part of why Breakaway Graphics, LLC has continued to be successful as we appreciate and respect each of our clients. Without them, we wouldn’t have the sublime opportunity to do what we enjoy and love everyday.
Download Sheana’s Resume here.
Business Hours
Monday through Friday………………9:00am to 5:00pm
Our Office will be closed:
May 9-19, 2013
Our Clients
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LoPresti Aviation (’09-’12) |
Bath Construction |
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Kymbrooke Cabinets |
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StoreSmart Self Storage (’09) |
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Penelope’s Boutique
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Sassy Boutique (’08) |
Arabella Boutique (’08)
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Blacktop Trucking |
AGMech Services |
Conchy Joe’s Restaurant
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Seashell Suites (’09-’11) |
Choppers Inc (’08-’09)
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Healthtouch Massage (’08-’12) |
Fox’s Pizza Murfreesboro (’10) |
Heritage Center
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LaPorte Farms (’09-’12) |
Men of Steel, Inc |
New Vision Eye Center (’09-’11)
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Gulfstream Landscaping (’07) |
TopKraft (’07) |
KyRack
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Adriana Marie |
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ProClean Systems |
The Centerpiece
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Caddell’s VMS
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Sugar & Spice
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Bridge Payday Loan
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Goat Hill Farm
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PayDay Mall
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Salon Suites (’10-’11) |
Tim Dutton Real Estate |
Up the River
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Who’s Who Magazines (’10) |
Frequently Asked Questions:
What are your business hours? Regular business hours are Monday through Friday, 9am to 5pm Central Time. Although I am often working much earlier and much later than my posted hours, I ask that you please respect the hours of operation. The time I put in before and after business hours is often when I am most productive and I prefer not to be interrupted by phone calls unless it is a design emergency.
Where is your office? Can I come by? I choose to work from home as I have found that I am most productive in the work environment I have created here. I do not take any meetings at ‘my office’ but am happy to meet you at yours.
How long will the project take? That would depend entirely on the scope of the project, availability, deliverables, and the clients ability to provide feedback in a timely manner if time is of the essence.
Can you fit me in immediately? Anything is possible! However, if you are a new client, I will work you into the production schedule based on current projects. Breakaway Graphics, LLC schedules projects several weeks in advance as I take great care in offering the highest level of attention to each of my valued clients. To ensure that each client receives my best work, I never schedule more than two or three large-scale protects at once. This also allows me to fit in projects for my long-term clients for whom I work for all year. Depending on the scale of your prospective project and Breakaway Graphics, LLC’s production schedule, I may ask that you allow a lead time for your project.
Are you available on nights/weekends/holidays? As a rule, no. However if there are special circumstances preventing our meeting during regular operating hours or requiring my working outside a scope that was previously agreed upon (such as failure to supply materials in a timely manner to meet a specific deadline), I can, and will, make exceptions. The rate billed for these exceptions is one and half times my regular rate.
Can I have the Layered (editable) files to make edits myself? Due to use of outside third-party materials in advertisements / publication designs and intellectual copyright laws, the simple answer is no (click here for details). If I am creating a logo or brandmark for you, you will be supplied vector files that can be edited with the proper software once payment for services rendered is received.
Your proposal has a range, can you give me a set fee? Although I understand wanting to know exactly how much it will cost in the end so the small business owner  can budget, the answer is no. When we draft a proposal, we are taking into account all of the information provided to us, estimates on the amount of time it will take us to complete each step in the process based on experience, and any unforeseen obstacles that could prove to be time-consuming. Unfortunately, there is no way for us to guess the exact amount of time any given project will take as there is no way for us to know what feedback will be provided by the client and what revisions will be requested. Since we offer our customers a fully custom experience that will result in effective, attractive and timeless designs, we want to allow for as many revisions, modifications and variations as the customer needs to achieve this. To limit that would limit our creative freedom, the client’s experience, and ultimately the designs themselves. We do however offer flexible payment options if agreed to upfront.
How do I pay you? When can I have my product? 50% of the proposed amount will be due before commencement of any design project. After that, I will supply you with invoices after completion of each project with payment due within 30 days. We accept cash, check and PayPal. Final deliverables will be released once full payment is received.
Can you help with printing? Yes. If you should require help with choosing a printer for your project, I am happy to provide you with several printer options. I will also provide quotes and pricing whenever possible. In lieu of attaching an additional fee on top of printing prices, I will only bill for the time it takes to research, contact and quote printing prices and the time it takes to upload, send or order prints. I ask that you provide me with a payment method to place any orders as I am unable to provide payment for printing to be reimbursed upon invoicing due to TN state taxing laws.
Why should I choose you over another designer who charges less? Graphic Design and Logo Development are not simply the ability to operate the required software: it is as much art as it is skill and aptitude. Being that the effectiveness and success of your brand/campaign/publication/etc depends on it, I would urge you to choose your designer as you would choose the house you live in. Like a house, where the purchase price is directly related to the soundness of the structure and the level of it’s amenities, the cost of a good designer is directly related to the quality of their work and the skill and experience of the artist. I choose my clients and projects carefully, so please feel free to browse my portfolio and testimonials and contact me for a free proposal if you value and like what you see.
What can I expect from you? As a client of Breakaway Graphics, LLC, you will always receive my utmost attention, creative expertise, respect and top-notch customer service while I create your deliverables and for the lifetime of our partnership. You will be guided and educated throughout the design process so you will always be informed on what to expect from me and when to expect it. When you have a question or concern, I will answer it personally as you will always be dealing with me directly and not an intern or employee. You will always receive a response from me within 24 hours of email or telephone contact during regular operating hours. I will always utilize my best time management skills and design techniques to offer you the very best price I can and to avoid unnecessary charges to you.
Have a question not answered here? Please contact me and I will happily answer any questions you may have concerning hiring Breakaway Graphics, LLC.
My Favorite Rants:
1. 15 Signs You’re a Bad Graphic Designer by Jacob Cass
2. Please design a logo for me. With pie charts. For free. By 24b/6â„¢
3. Why professional logo design does not cost $5. By Jacob Cass
4. Photography Tips. By 24b/6â„¢
5. Graphic Designer vs. Client (graphic language…not for office viewing)
6. John Stossel 20/20 – on graphic design
8. Yeah, that’s not what I wanted at all. BY 24b/6â„¢
9. No, You Can’t Pick my Brain. It Costs Too Much
My Favorite Logos (in no particular order):
1. WWF Logo: Designed by Sir Peter Scott, in 1961. I love this logo for its simplicity and effectiveness.
2. Food Writers Logo: designed in 2005 by 300million. A spoon as the inside pen nib…how clever!
3. The Bahamas Logo: Designed by Duffy & Partners. I simply LOVE this logo, it conveys so much about the Bahamian life style and yet is pretty, simple and effective.
4. The Philanthropy Project Logo: I’m not sure who designed this but whomever it was did a fantastic job! They managed to define philanthropy in a single image.
We are thrilled to announce that we have been presented with TWO 2013 Gold Hermes Awards for outstanding design! The winning designs include the Come Discover Love Wedding Guide, medicine produced with Kerry Firth for the Indian River County Chamber of Commerce, mind and the logo/brandmark created for Beth Flemming, owner of The Centerpiece. You can see both pieces here.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies and is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
A tremendous professional achievement, winning Gold in this prestigious competition means the judges felt that Breakaway Graphics, LLC’s work exceeded their high standard of excellence and serves as a benchmark for the Industry.
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