Effective Advertising is Key
Effective Advertising is Key

I haven’t done a tip of the week in a long time and I am sorry for neglecting you. So without further ado….the Tip of the Week:

KISS-Keep it simple,  stupid. I know, I know….you’ve heard it a thousand times but for some reason everywhere I look there’s an advertisement or billboard with way too much stuff in it. Print advertising is meant to capture the readers attention, not to tell them every detail about the product. I think the best way I can illustrate this is with the images below. Which one is more appealing? Which one just feels like too much work to read? Which one do you think is more likely to get you to their website? Enough said.

examples

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