The Basics of a ‘Good’ Logo

Tip of the week: The basics of a ‘good’ logo

A good logo needs to be memorable, simple, timeless and appropriate. These 4 concepts are not the only things that comprise a good or effective logo but I think they are a good start.

Memorable. Obviously, the purpose of a logo is to establish brand identity and public recognition so it is important that your logo is easily remembered by patrons and can be described to someone who has never heard of you.

Simple. When designing a logo, I always remind myself: “keep it simple, stupid.” You want your company logo to evoke as much feeling as possible without being too busy. The Philanthropy logo is a great example of this concept.

Timeless. The logo you use should be able to stand the test of time. Will it still be relevant 15 years from now? Or will it go the way of shag carpeting and date (or out date) your company?

Appropriate. This seems like an obvious concept but I see logos all the time that are simply not appropriate for the business they represent or the demographic they are meant to appeal to. You might use a ‘grungy’ font for a Metal Band’s image but this would likely not be appropriate for a pediatric dentist.

If your current logo does not fall into these categories and you’re ready for an image overhaul or if you’re in the process of starting a new company, please feel free to contact me for a free quote.


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